Pacific Assistance Dogs (PADS) is a non-profit charity organization servicing British Columbia and Alberta. They raise, train and place Hearing Dogs, Service Dogs, Facility Therapy Dogs and VIP dogs with clients who have a disability in their day to day lives.

PADS’ primary target audience consists of current and potential clients, who are people of all ages and genders living with a disability. PADS’ secondary target audience consists of current employees and potential volunteers, while their tertiary target audience consists of the general public, who are generally unaware of what PADS does as an organization.

In rebranding this organization, the new identity should be bright and lively; any colours used will be applied to capes worn by working dogs and must be bright enough to be recognizable in a public environment.