Science World is a children's educational science centre in Vancouver. Their mission is "To engage British Columbians in science and to inspire future science and technology leadership throughout our province."

Science World also aims to inspire students to pursue an education in science and technology, as there is a growing demand for employees in science and technology sectors, despite the continuing decline in post–secondary enrolment in science and technology studies. This is reflected in their slogan, “We’re bridging the science gap.”

Working alongside Science World's creative team, this project aimed to redesign Science World's identity, the first step in a major rebranding campaign.