Fix 88.9 is a radio station that plays an eclectic mix of music, from the latest indie folk/rock/pop to old favourites from the 60s onwards.

Fix 88.9's primary target audience is comprised of an equal gender mix, aged 25–35, while the secondary audience is aged 15–25.

The audience needs and prefers music that will connect with and influence their daily lives; a change from the typical top forty stations, and news that is relevant rather than anything focused too heavily on pop–culture. Listeners will benefit by hearing programming that is fresh and varied, while getting news that is informative, interesting and relevant.